Marketing Research(13th Edition)
Authors:
V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
In Stock
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Total Price:
$302.25
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1119497639, 978-1119497639
Book publisher: Wiley
Book Price $302.25 : The 'Marketing Research' textbook by V. Kumar, Robert P. Leone, David A. Aaker, and George S. Day is an essential resource for students and professionals eager to deepen their understanding of marketing analytics and research methodologies. The 13th edition continues to emphasize a structured approach to problem-solving in marketing—using scientific and data-driven methods. Key themes include the development and implementation of research studies, data analysis, interpretation, and application of results in strategic decision-making. The book presents a comprehensive 'table of content' that meticulously organizes topics such as questionnaire design, sampling procedures, and the ethical considerations inherent in market research. Essential tools such as a 'solution manual' and 'Answer Key' are provided to facilitate learning and application of concepts in real-world scenarios. This edition also integrates digital advancements affecting research today, like AI and big data analytics, making it a contemporary guide for professionals. The textbook's reception is overwhelmingly positive due to its clarity, detailed case studies, and practical approach to complex topics, making it a staple in graduate-level marketing courses.
See the other edition of "Marketing Research"
Marketing Research - 11th edition
David A. Aaker, V. Kumar, Robert Leone, George S. Day
ISBN: 978-8126563531, 8126563532, 978-1118156636
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