Question: An important issue when developing a new service or changing an existing one is the question of how different the new service is compared to

An important issue when developing a new service or changing an existing one is the question of how different the new service is compared to the current services offered by the firm. Which of the following is not a general factor to consider when determining this?

Similarity to current processes

Similarity to current services

Financial justification

Similarity of expected customers to current customers

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