Question: An important tool that is used to develop an identity for a product where information is gathered to construct a picture of where a product

An important tool that is used to develop an identity for a product where information is gathered to construct a picture of where a product/brand may be located in a consumer's mind compared to competing products/brands is called a:
Segmenting tool
Perceptual map
Branding map
None of the above
An important tool that is used to develop an identity for

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