An integrated marketing communications $($IMC$)$ program includes coordination among advertising, sales management, public relations, sales promotions, and direct marketing. Global marketers face unique legal, language, media, and production limitations in every market.The major problem facing international advertisers is designing the best messages for each market served. The potential for cross cultural misunderstandings is great in both public relations and the various advertising media.Take each of the seven $(7)$ steps in the communications process and give an example of how culture differences can affect the final message received.