An internal statement that follows a form:$$ For $($target segment$)$ Who need $($what are their needs$/$wants$),$ our $($brand$/$product$/$service$)$ is $($concept or category$),$ that $($statement of benefit with the point of difference$)$ is called what?$$

Group of answer choices

Brand or Product$/$Service Positioning Statement

Company Mission Statement

Brand Manifesto

Product Core Value Statement