Marketing Management final project plan:

14. Come up with the idea of any product or service that does not exist;
15. Write a sentence or two that would define the value and positioning statement for your product/service.

For your product/service define the following:

14. Market needs (why your product or service will be in demand)

14. Market segmentation
    • Demographic
    • Psychographic
    • Behavioral
    • Geographic
15. Target group(s) within the chosen segment

14. SWOT analysis
15. Main competencies (what is your main difference that competitors will not be able to copy)
16. Competitors (direct and indirect)
17. Competitive strategies (how you would combat main competitors)
18. Product/market development strategies (four strategies: how to sell more of existing product in the existing market; introduction of existing product to the new market or segment; introduction of a new product in the existing market or segment; introduction of a new product in the new market or segment)

17. Product life cycle and the appropriate strategies (four strategies: startup stage, growth stage, maturity stage, decline stage)
18. Branding strategies (name your product and outline the future development of your brand: new brands in the same product category; same brand in the new product category; new products under the same brand name; adding same products under the same brand name)

14. Which factors would you consider in setting prices for your product (production costs, competitors, environmental factors, etc.)
15. Hence, which pricing strategy would be the most profitable (market skimming, market penetration, everyday low prices, value-based pricing or other)
16. How will the price for your product change (increase or decrease) according to various circumstances (e.g. in what circumstances you would increase or decrease your prices temporarily or permanently; seasonal or other sale, bundle pricing, price changes together with intermediaries or other)

14. Design of distribution chain (number and essence of intermediaries);
15. Logistics (how your product will be delivered to customers) transportation ways in domestic and foreign markets (if applicable)

14. Marketing communication strategy (which means of communication you would use and why) advertising platform: traditional vehicles television, radio, internet, outdoor, print; non-traditional vehicles of any kind, for example branded street stands, sampling, laser shows, air balloons, etc.
15. Promotion strategies (what kind of promotion you would use, which channels would you choose for communication, what will be your promotional message, etc) where and what kind of advertising and other promotional methods you would use, why you would choose this or that method or vehicle television channel, internet, print media, etc.