An international telecommunications company decides to get started in social media. Makes an initial investment of $1,000
Question:
An international telecommunications company decides to get started in social media. Makes an initial investment of $1,000 for the creation and development of the Facebook profile. In the first month, you invest $500 in paid advertising on Facebook, both to gain followers and to promote your services and products. At the end of that month their sales increased by 3% or $3,000. At the same time, they managed to have 300 followers, make 50 publications, have 5,000 impressions of their organic and paid publications, a reach of 4,000 people and a total of 1,000 interactions.
Based on the results obtained and taking into consideration the objectives of the social media campaign,
Do you consider the campaign successful?
What are the essential metrics to support your approach?
Identify the three main metrics and explain the reason for your selection.
What are general social media metrics?
What are the traditional metrics in marketing ?
Explain what KPIs are
What is its importance for a social media marketing campaign.
Business Statistics A Decision Making Approach
ISBN: 9780133021844
9th Edition
Authors: David F. Groebner, Patrick W. Shannon, Phillip C. Fry