An oil and natural gas company might form a strategic alliance with a research laboratory to develop more commercially viable recovery processes. A clothing retailer might form a strategic alliance with a single clothing manufacturer to ensure consistent quality and sizing. A major website could form a strategic alliance with an analytics company to improve its marketing efforts. Now, What is Strategic Alliance?

An alliance becomes "strategic," as opposed to just a convenient business arrangement, when it serves which purposes?

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A strategic alliance is a cooperative agreement or partnership between two or more organizations or companies typically from different industries or s... View the full answer