An online mail order company decides to create its own Customer Relationship Management (CRM) system to help management analyze customer's purchasing patterns. To be successful at managing relationships with customers, the CRM system must have access to large amounts of customer purchasing data for analysis and report generation. Which MIS tool is also useable by the company's CRM system?

Answer rating: 100% (QA)

The MIS Management Information System tool that is usable by the c... View the full answer