An operating decision, such as changing package design, is unlikely to have a great impact on the long$-$run profitability of a company.

False

True

Question $2$

$1$ pts

The marketers at Carrier have prepared a marketing plan for the company's air conditioners. Carrier's management team have outlined several activities for their account executives based on this marketing plan and set a deadline and allocated a budget for each activity. Which of the following stages of the marketing plan is illustrated in this scenario?

Evaluation

Vertical integration

Implementation