Question: An opportunity assessment plan or feasibility study: includes a strategic marketing plan. Is the basis for making the decision to act or not act on

An opportunity assessment plan or feasibility study:
includes a strategic marketing plan.
Is the basis for making the decision to act or not act on the opportunity or wait until another one comes along or a better time.
is the same thing as a business plan.
is longer than a business plan.
An opportunity assessment plan or feasibility study: includes a strategic marketing

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