An organisation such as Eli Lilly would not have been as successful without its capability to maintain its competitive advantage. Explain how organisational learning can assist Eli Lilly in overcoming the threat of generic pharmaceuticals. In your answer, you need to explain the organisational learning process and apply it to the company. (6 marks, of which one mark will be awarded for explaining each phase of the process and one mark for the appropriate application of each phase to the case)