Question 1 Draw a strategic map for Eli Lilly and Company, using the information provided. In your strategic map, you should use the dimensions of Kaplan and Norton's Balanced Scorecard and indicate appropriate strategic objectives for each dimension thereof. (12 marks, of which one mark will be awarded for each dimension of the Balanced Scorecard and two marks for an appropriate indication of strategic objectives) Question 2 An organisation such as Eli Lilly would not have been as successful without its capability to maintain its competitive advantage. Explain how organisational learning can assist Eli Lilly in overcoming the threat of generic pharmaceuticals. In your answer, you need to explain the organisational learning process and apply it to the company. 6 marks, of which one mark will be awarded for explaining each phase of the process and one mark for the appropriate application of each phase to the case) Question 3 In the light of Eli Lilly's response to COVID-19, make a judgement in terms of the absorptive capacity of the company. In your answer, you need to explain the dimensions that determine the absorptive capacity of an organisation, evaluate Eli Lilly in terms of each dimension and then reach a conclusion with regards to the company's absorptive capacity. (10 marks, of which one mark will be awarded to the correct explanation of each dimension, one mark to the correct application of each dimension to Eli Lilly and 2 marks for making a judgement)