An Outline for a Written Case Report Executive Summary Brief - one page or less Summarizes the
Question:
An Outline for a Written Case Report
Executive Summary
Brief - one page or less
Summarizes the main problem(s) and/or task
Outlines the conclusion and key recommendation(s)
Situation Analysis and Problem Identification
Situation analysis (e.g. SWOT, PESTEL, Porters Five Forces, etc. as appropriate)
Brief description of key decisions or issues to be addressed
Importance / priorities / stakeholder preferences
Key success factors in the industry
Constraints (e.g. financial, physical, human resources, etc.)
Alternatives and the Detailed Analysis
Identification of the alternatives for each major problem / decision
Decision criteria
Quantitative analysis
Qualitative analysis
Advantages and disadvantages of each alternative
Recommendations
Identify the preferred alternative(s) and briefly summarize why
Identify predicted outcomes and connection to the company’s mission / vision / strategy
Action Plan
Action plan includes how, by whom, and when the recommendations will be implemented
How will you deal with the minor operational issues and mitigate any potential negative consequences of your chosen direction?
Exhibits
Schedules, pro-forma statements, details of assumptions, budgets, cost analysis, etc.
Remember, all exhibits should be clearly referred to in the body of the report
Please complete either Case #1 or Case #2
Case 1
Case2