An unconditioned response and a conditioned response can be different depending on the nature of the conditioned stimulus. A chunk is a group of items that are processed as a unit. O True O FalseFear appeals are more effective when the level of consumer anxiety regarding the message is high: If a message is relatively complex or if the audience is not involved in the issue, then conclusions should not be drawn for the audience. True C FalseRather than remembering all available brands in any given situation, consumers tend to recall a subset of three to four brands known as a consideration or evoked set