Question: Analyse how SovorBites can align its products innovation ( e . g . , healthier snacks ) with changing customer needs, impove internal capabilities to

Analyse how SovorBites can align its products innovation

(

.

.,

healthier snacks

)

with changing customer needs, impove internal capabilities to address rising costs and supply chain challenges and differentiate itself from competitors in the South African FMCG market using the four links proposed by Lynch

. (8

Marks

)

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