Analysis: Ecommerce Requirements for XYZ Company Introduction XYZ Company is a global organisation that sells electronic products and services online. The company operates in multiple markets, with a focus on delivering quality products and excellent customer service. The following case study analysis will provide an insight into the company's ecommerce requirements and identify potential risks and issues that may affect its ecommerce operations. Organisational Objectives and Priorities The primary objective of XYZ Company, as an online retailer, is to increase its online sales revenue by 20% over the next two years. The company aims to achieve this by expanding its product range, improving its website's user experience, and offering competitive pricing. XYZ Company has identified the following priorities for its ecommerce operations:  Improve website performance and usability  Increase traffic to the website  Increase conversion rates  Expand the product range  Improve customer service Ecommerce Resourcing and Budget Availability XYZ Company has allocated a budget of $2 million for its ecommerce operations for the next financial year. The budget covers website development, marketing campaigns, and staff training. The company has a dedicated team of ecommerce professionals who manage its online operations?