Question: Analysis How do non-German markets figure into the Otto Group's strategy? What do you think the firm has had to do to plan for this

  1. Analysis How do non-German markets figure into the Otto Group's strategy?
  2. What do you think the firm has had to do to plan for this level of international expansion?
  3. Which country-entry modes does the firm appear to prefer? Does it vary these modes?
  4. After the Otto Group failed in its first effort to enter the US market with Spiegel, why would it try again?
  5. How does this latest effort to enter the US market differ from its prior attempt?

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