ANALYSIS OF A PRINT ADVERTISEMENT Find a print advertisement from a magazine (or, alternatively, you can...

  

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ANALYSIS OF A PRINT ADVERTISEMENT Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: 1.- Who is the advertisement targeted to? How would you describe the consumer targeted with this ad (for example, age, gender, lifestyle, stage of family lifecycle...?) 2. Describe the visual appeal and images in the advertisement (colors, images, etc...) What kind of slogan is being used? Do you think this advertisement cuts through the clutter sufficiently does it capture the attention of the target consumer? 3. Is the advertisement effective in reaching the target audience in terms of selected media and its message? Does it capture the interest of the target audience AND resonate with its target audience? 4. Does the advertisement focus on hedonic (i.e. what the product means/emotional needs?) or utilitarian needs (i.e. what the product actually does?) of the consumer? (PowerPoints on Differentiation and Emotional Branding / Module 1) 5. What is the emotional appeal in the advertisement? (What is really being sold here?) Which underlying consumer need(s) are being targeted in this advertisement? (You may want to think which level(s) of Maslow's hierarchy of needs would be most applicable) 6. What trends in the marketplace/marketing environment does this advertisement reflect? 7. What is the most likely objective of this advertisement? What marketing goals do you think the company/brand is trying to achieve with this advertisement/campaign? ANALYSIS OF A PRINT ADVERTISEMENT Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: 1.- Who is the advertisement targeted to? How would you describe the consumer targeted with this ad (for example, age, gender, lifestyle, stage of family lifecycle...?) 2. Describe the visual appeal and images in the advertisement (colors, images, etc...) What kind of slogan is being used? Do you think this advertisement cuts through the clutter sufficiently does it capture the attention of the target consumer? 3. Is the advertisement effective in reaching the target audience in terms of selected media and its message? Does it capture the interest of the target audience AND resonate with its target audience? 4. Does the advertisement focus on hedonic (i.e. what the product means/emotional needs?) or utilitarian needs (i.e. what the product actually does?) of the consumer? (PowerPoints on Differentiation and Emotional Branding / Module 1) 5. What is the emotional appeal in the advertisement? (What is really being sold here?) Which underlying consumer need(s) are being targeted in this advertisement? (You may want to think which level(s) of Maslow's hierarchy of needs would be most applicable) 6. What trends in the marketplace/marketing environment does this advertisement reflect? 7. What is the most likely objective of this advertisement? What marketing goals do you think the company/brand is trying to achieve with this advertisement/campaign?