ANALYSIS: The students shall be able to answer the following: Question Activity 1. How do you compare the traditional and contemporary approaches? 2. How do contemporary marketing approaches attract customers? Answer: There are four different approaches to the study of marketing. These approaches explain clearly the mechanism and concept of marketing. These approaches are Commodity Approach Institutional Approach, Functional Approach and Decision Making Approach. ANALYSIS: The students shall be able to answer the following: Question Activity 1. How do you compare the traditional and contemporary approaches? 2. How do contemporary marketing approaches attract customers? Answer: There are four different approaches to the study of marketing. These approaches explain clearly the mechanism and concept of marketing. These approaches are Commodity Approach Institutional Approach, Functional Approach and Decision Making Approach