Question: ANALYSIS Your analysis and conclusions must include clear and well-defined summaries that are supported with discussions and justifications comparing and contrasting the customer journeys through

ANALYSIS Your analysis and conclusions must

ANALYSIS Your analysis and conclusions must include clear and well-defined summaries that are supported with discussions and justifications comparing and contrasting the customer journeys through your chosen companies. This analysis should offer a thorough investigation and evaluation of activities both inside and outside of e-commerce websites which must be supported by theoretical models on customer shopping journeys. (30 marks available)

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