Analyze Amazon.com using the competitive forces and value chain models from the research article above. How has it responded to pressures from its competitive environment? How does it provide value to its customers?

Describe Amazons evolving business strategy from the readings above and your own research. Why did the company change its strategy?

Conduct research and discuss the different markets that Amazon.com is expanding into (Books, Video, Music, General Merchandise, Cloud Computing, Devices). Discuss the competitive advantage that Amazon.com has in these diverse markets. Is the competitive advantage in each the same? Address why or why not.

Amazons strategy process shows that business performance depends not only on the formulation and successful implementation of a given strategy but also on the process by which competitive positions are created or maintained. In light of this statement, research Amazons positioning strategy based on cost-leadership, customer differentiation, and focus strategies and evaluate the role of any one of each of these strategies in the companys planning, managing, and monitoring process.

Do you think Amazon can continue to be successful? Explain your answer.