Analyze an existing IMC campaign- You will pick a brand that has utilized the concepts and strategy
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Question:
Analyze an existing IMC campaign - You will pick a brand that has utilized the concepts and strategy of developing an IMC campaign. You are required to:
•i) Identify and communicate all of the elements of the IMC campaign (visuals, links, audio, etc.) - 2 marks
•ii) Using the principles of IMC - describe and define what role each element in the IMC campaign plays as part of their global branding. - 2 marks
•iii) Identify potential issues and make recommendations on how to enhance this IMC
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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