Go to www.kellogs.com, and examine the brands offered by Kelloggs. Using the BCG growth-share matrix, classify 10
Question:
Go to www.kellogs.com, and examine the brands offered by Kellogg’s. Using the BCG growth-share matrix, classify 10 brands as stars, question marks, cash cows, or dogs. Find at least one product you believe fits into each of the four quadrants. Support your position.
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Stars Coco Pops Coco Pops can be classified as a star in the BCG growthshare matrix for Kelloggs This brand likely has a high market growth rate and a ...View the full answer
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Related Book For 
Marketing An Introduction
ISBN: 9781292294865
14th Global Edition
Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
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