Question: Analyze how IKEA utilizes the Access Strategy by answering the following questions. a. Thinking about Access Strategy, how has IKEA utilized this strategy to offer

Analyze how IKEA utilizes the Access Strategy by answering the following questions.

a. Thinking about Access Strategy, how has IKEA utilized this strategy to offer

customers better access to their products or services?

Review the different examples of Access Strategy provided by Professor Rogers. Include

examples of how IKEA has utilized these approaches improving access for customers.

b. Can you think of any other innovative applications of Access Strategy used by IKEA to

gain a competitive advantage?

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