1. What problems must be overcome when developing international sales promotions programs?

2. Describe the public relations department and the nature of a hit.

3. Describe a consent order made by the Federal Trade Commission (FTC).

4. Identify and describe two philosophies of life.

5. Describe a corrective advertising order made by the Federal Trade Commission (FTC).

6. What online evaluation metrics can be used to analyze marketing communications?

7. Describe the terms "reliable" and "valid" with regard to the principles of position advertising copytesting (PACT).