Analyze the car marker brand Tesla: Q1: Its brand health equity and competitive comparison using perceptual map
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Question:
Analyze the car marker brand Tesla:
Q1: Its brand health equity and competitive comparison using perceptual map
Q2: Identify winners and losers, and reason why
Q3:Which repositioning decisions would you propose as Tesla’s Global Marketing Director?. Tackle all the marketing mix variables that apply.
Instructions:
You need to create a poster in PPT-format with an executive with Harvard Ref. You can include the three questions on 1 single ppt loaded or a PPT loaded in each question.
Related Book For
Organizational Behaviour Concepts Controversies Applications
ISBN: 978-0132310314
6th Canadian Edition
Authors: Nancy Langton, Stephen P. Robbins, Timothy A. Judge, Katherine Breward
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