Analyze the Current Branding of coca cola : Investigate the brand's current strategy. Consider the following:

• Brand Identity: How does the brand present itself to the world? What are its mission, vision, and values?
• Brand Positioning: How does the brand differentiate itself from its competitors? What is its unique selling proposition?
• Brand Image: How is the brand perceived by consumers? What are the brand's strengths and weaknesses from a consumer perspective?
• Brand Equity: What value does the brand have in the marketplace? Consider factors like customer loyalty, name recognition, and perceived quality.

Propose a Brand Development Strategy: Based on your analysis, propose a strategy for future brand development. This should include:

• Specific Goals: What should the brand aim to achieve in the future?
• Target Market: Who should the brand aim to reach?
• Positioning Strategy: How should the brand differentiate itself in the future?
• Tactics: What specific actions can the brand take to achieve these goals? This could include changes to product offerings, marketing strategies, customer engagement, etc.

Develop a report that details your analysis and proposals. The report should include:

• Introduction: Briefly introduce your chosen brand and why you selected it.
• Current Brand Analysis: Detail your findings from your analysis of the brand's current situation.
• Brand Development Strategy: Present your proposed strategy for the brand's future development.
• Conclusion: Summarize the key points of your report and discuss the potential impacts of your proposed strategy.
• References: Cite any sources you used during your research.

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Report on the Current Branding of CocaCola and Proposed Brand Development Strategy Introduction CocaCola is one of the worlds most iconic and recognizable brands The selection of CocaCola for analysis ... View the full answer