Question: Analyze the Nike data given. Do the three usage groups differ in terms of awareness, attitude, preference, purchase, and loyalty toward Nike when these variables

Analyze the Nike data given. Do the three usage groups differ in terms of awareness, attitude, preference, purchase, and loyalty toward Nike when these variables are considered simultaneously? Use SPSS to find your answer.

caseno usergr sex awarenes attitude preferen purchase loyalty 2 7 6 5 5 6 NJ NJ N 4 6 N W 6 7 W 6 4 NJ 5 NJ 4 6 NJ 2 4 W 2 7 NJ N 1 4 5 9 2 4 4 6 5 LD 10 10 NJ 4 11 11 NJ 7 4 12 12 4 4 13 13 1 4 W 14 14 3 W NJ 15 15 W NJ 4 5 6 16 16 2 NJ 4 17 17 5 18 18 NJ W NJ 19 19 WU 4 20 20 LA 4 21 21 6 7 22 22 2 2 4 23 23 3 N NJ 24 24 6 6 25 25 1 2 3 2 2 1caseno usergr sex awarenes attitude preferen purchase loyalty 25 25 3 2 2 26 26 NJ 5 27 27 2 7 6 28 28 6 4 2 6 29 29 1 9 3 1 30 30 NJ NJ 9 31 31 2 NJ NJ 32 32 NJ 4 6 W 33 33 4 NJ 9 34 34 NJ 4 6 5 7 35 35 7 36 36 6 4 37 37 W NJ 7 LA 4 38 38 39 39 2 7 6 4 40 40 1 4 4 41 41 2 6 42 42 2 4 43 43 1 LU 44 44 6 5 45 45 1 4 5 3

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Mathematics Questions!

The data file and the description of key variables can be downloaded from the Web site for this book. Do the three usage groups differ in terms of awareness, attitude, preference, intention, and...

Do the three usage groups differ in terms of awareness, attitude, preference, intention, and loyalty toward Nike when these variables are considered simultaneously?

3 Analyse the Benetton data (taken from Exercise 4, Chapter 20). Do the three usage groups differ in terms of awareness, attitude, preference, intention and loyalty towards Benetton when these...

1.3 Analyse the Benetton data (taken from Exercise 4, Chapter 20). Do the three usage groups differ in terms of awareness, attitude, preference, intention and loyalty towards Benetton when these...

NNAV Ay AWNAOC on Assignment: Marketing Research In a pretest, data on Nike were obtained from 45 respondents of Nike users. The data is attached to this assignment. The data has the following...

PLEASE HELP AS SOON AS POSSIBLE THANKS Nike Understanding Key Drivers of branding. Nike Understanding Key Drivers of branding. In a pretest, data on Nike were obtained from 45 respondents. They are...

Analyze the Nike data given in Internet and Computer Exercises 1 of Chapter 15. Do the three usage groups differ in terms of awareness, attitude, preference, intention, and loyalty toward Nike when...

Analyze the Nike data given in Internet and Computer Exercises 1 of Chapter 1 5 . The data file and the description of key variables can be downloaded from the Web site for this book. Do the three...

Analyze the Nike data given in Internet and Computer. Do the three usage groups differ in terms of awareness, attitude, preference, intention, and loyalty toward Nike when these variables are...

In a pre-test, data on Nike were obtained from 45 respondents. These data are given in the table which gives the usage, gender, awareness, attitude, preference, intention, and loyalty towards Nike of...

Explain what is meant by the informational content of dividend policy.

Consider the impulse response function h[n] and input signal x[n]given as; h[n] = [1-120 3] x[n] = [-2 0 0 -1] Find the discrete time convolution. Consider the system defined by:- + 79-99 + 8y = 6u...

Internal Service Fund Maverick County operates a motor pool through an internal service fund to maintain all county - owned motor vehicles. Revenues come from fees charged for services provided....

"In the United States, laws that protected female workers and provided income for widows began to lay the foundation for what scholar Theda Skocpol describes as a maternalist welfare state....

7. Also complete the following sentence: This core value is important to me when I ________________________. This is the situation this core value is important to you we are looking for here.

9. What type of competence is important to have and develop in order to strengthen the core value you want others to associate with you?

6. Identify a core value that is important to you and that you would like to strengthen in yourself. Write down this core value. Then complete the follow-ing sentence: This core value is important to...