Question: Analyze the Nike data given in Internet and Computer Exercises 1 of Chapter 1 5 . The data file and the description of key variables
Analyze the Nike data given in Internet and Computer Exercises of Chapter The data file and the description of key variables can be downloaded from the Web site for this book. Do the three usage groups differ in terms of awareness, attitude, preference, intention, and loyalty toward Nike when these variables are considered individually ie one at a time
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