Question: Analyze the toilet paper ( TP ) from consumer point of view. How do people choose what TP to buy? What is shopping experience like?

Analyze the toilet paper (TP) from consumer point of view. How do people choose what TP to buy? What is shopping experience like?
What is the role of brands in TP category? Why are private labels so successful?
Analyze Renova brand. Does it have any unique capabilities? What is the best course of action for Renova?

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