Analyze your favorite company's and its main competitor's Facebook and perform a competitive content analysis, specifically the type of content they publish. You will quickly learn that not all content is created equal. The purpose of this discussion is for you to know what content gets the most interaction and why. (Use Facebook search or Google site:facebook.com to identify potential companies.)

I have created a document for the Facebook content analysis. You need to download it and work on the tables for your favorite company's and its main competitor's Facebook. The analysis needs to cover the last "14 days" of Facebook posts for each company. *Do not choose a company that has very minimal activities on Facebook in the past 14 days since we won't get any insights from the analysis. I would prefer you pick the companies that are active on Facebook and see how we can learn from their social media marketing strategies.