Analyzing a Product Line

Analyzing a Product Line OBJECTIVE - Describe conviderations when developing a pocing stratery for a product ine ASSIGNMENT OVERVIEW In this research paper assignment you wil select a line of products and speculate as to how they were developed, deatly identilying the different price points DELIVERABLES A one page (250-word), double-spaced paper Select a product line that has a wide range of options and variety. Good examples include hair care products, automobiles. Pods and other MP3 playen, mobile and smartphones. laptops, and the like Ideally you want to select a product ine that offers base products, internedute products. and luxury oc "eoper products at various price points. Describe the current product line and make adjuitments - First, male a list that describes the current product une including upechic features and price for each product. - Atter making your list put yourself in the role of a newly hied Chet Marketing Orficer (CMO) of the campam. imagne that as a new hice one of your first tads is to review your evisting product linet. - Do you think that the cuntent priong stratery for the product ine is sound? Why or why not? - What gaps or redundancies do you see in your product and prioing range? What ase your ndeas to fit or fa. them? What might you gan or lose by adjusting your product and pricing ine? Prepase your research paper. Be sure to include specific analyis for your selected product and pncing line based on Step 2. It is not sufficent to simply have a list of products and prices you must show critical thinking and evaluation skils