Question: Analyzing External Environment: MeCormick & Co. 1. Provide a description of the industry for condiments and spices in North America (e.g., size, maturity, market share,

$Analyzing External Environment: MeCormick \& Co.$

Analyzing External Environment: MeCormick \& Co. 1. Provide a description of the industry for condiments and spices in North America (e.g., size, maturity, market share, growth potential, etc.). 2. Analyze the recent trends/factors that are impacting the industry. (PESTEL) 3. Describe social media habits of Americans as they affect cooking and eating at home, people's use of spices and flavoring products, and experimenting with various cuisines. 4. Apply the Five-Forces Model analysis of industry competition to evaluate MeCormick and its top competitors. Identify and describe the factors under each threat. Note: You do not necessarily have to provide the answer for No. 4 in the table format. Answer can be in paragraphs as long as a scale from 1-10 is assigned along with the justification

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