Analyzing the external environment $($Connect$,$ Perform$)$

Reinforce your knowledge of the terminology used to discuss a firm's external environment by filling in the blanks in the following sentences.

People who brew craft beer typically do not have to worry that the cost of their supplies will increase. Because there are so many hops growers and

bottle manufacturers, th $lon$

is low.

The

is influenced by all of the other competitive forces.

Which of the following customer groups would have significant amounts of power over their indicated suppliers? Check all that apply.

Large companies such as Dow Chemical or Shell Oil, which purchase office supplies from many different dealers

An elementary school that faces extremely high costs when deciding to change to a different texthook for teaching history to sixth

graders

Amazon, which purchases an extremely large amount of shipping from UPS

Reebok, which purchases rubber from many different suppliers, often buying all of the products an individual company has to sell