Question: Andre has designed innovative accessories for hard - core motorcycle enthusiasts. He knows where and how he will make them, and he needs to turn

Andre has designed innovative accessories for hard-core motorcycle enthusiasts. He knows where and how he will make
them, and he needs to turn his attention to getting the products to the customers. As Andre chooses retail partners, what
is least important in this process?
determining where target customers will expect to find this product
planning the distribution intensity
encouraging new motorcycle enthusiasts
considering characteristics of channel members
looking at the channel structure
Andre has designed innovative accessories for hard-core motorcycle enthusiasts. He knows

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