Question: Andre opened a fast - food restaurant on the corner of First and Elm Streets in a small town. He named the restaurant Andre's Burgers.

Andre opened a fast-food restaurant on the corner of First and Elm Streets in a small town. He named the restaurant Andre's Burgers. He offered one type of hamburger (a juicy homemade hamburger), for which he designed a marketing mix for all the hamburger eaters in town. What approach did he use in choosing a target market?
Question 20 options:
a)
Marketing-mix
b)
Market segmentation
c)
Undifferentiated
d)
Target market
e)
Differentiated

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