Question: Andre opened a fast - food restaurant on the corner of First and Elm Streets in a small town. He named the restaurant Andre's Burgers.
Andre opened a fastfood restaurant on the corner of First and Elm Streets in a small town. He named the restaurant Andre's Burgers. He offered one type of hamburger a juicy homemade hamburger for which he designed a marketing mix for all the hamburger eaters in town. What approach did he use in choosing a target market?
Question options:
a
Marketingmix
b
Market segmentation
c
Undifferentiated
d
Target market
e
Differentiated
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