Question: ane is the DOSM at the 5 5 0 - room, full - service ( 3 . 5 - Star ) Hotel, which has been

ane is the DOSM at the 550-room, full-service (3.5-Star) Hotel, which has been operated over
20 years in a metropolitan city in Ohio. John is the Room Manager responsible for the front
desk and housekeeping. At the Monday Sales Meeting with Alex, the GM, they make the
revenue management decisions for their hotel.
For the Saturday night of this week, they have 250 unsold rooms remaining. Jane would like to
accept the last-minute group contract from one of her corporate customers for the entire 250
rooms at $115.00. Shed like to sell out, and proclaims that this group contract would help
achieve a great RevPAR. John would like to reduce the room rates to $159.00 per night, which is
a $40.00 reduction from the hotels normal rate of $199.00. He believes the hotel can sell about
two thirds of those remaining 200 rooms. That means the hotel will have 67 empty rooms, and
a lower RevPAR, according to Jane. It costs $45.00 to prepare, sell, and clean (prepare for
resale) a room at the Ohio hotel.
Answer questions below.
1. What will be the hotels occupancy % under each plan?
2. What will be the hotels ADR under each plan?
3. What will be the hotels total revenue and RevPAR under each plan?
4. What will be the hotels controlled expenses (variable costs) under each plan?
5. What will be the hotels GOPPAR under each plan?
6. If you were Alex, whose plan would you support? Make sure to support your suggestion.
7. Lets assume that this full-service hotel has a variety of in-room and in-property
services, restaurant, spa, arcade, food court, shopping stop, and etc. By adopting the the
two-tiered pricing, GM has been actively promoting the sale of these services. Would
your position remain same or change from your answer in 6? Make sure to support your
idea.
8. Lets assume that this is limited-service hotel which has just launched January this year.
Would your position change from your answer in 6? Make sure to support your idea

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!