Question: Angelo is preparing the new strategic plan for a large retailer. Several aspects of the retailer are to be evaluated in order to make plans

Angelo is preparing the new strategic plan for a large retailer. Several aspects of the retailer are to be evaluated in order to make plans and set goals. Of all the issues that Angelo can select in developing the new strategic plan, which of the following is the LEAST flexible?
a. Retail positioning
b. Store image
c. Store atmosphere
d. Location
e. In-store technology

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