Anna is often surprised when she goes to other countries to learn that people do business so differently. In meetings, for instance, Anna is used to getting straight to the point and addressing any relevant issues. However, she has learned that in many countries businesspeople take the time to first make small talk and ask about the family before finally getting down to business. To Anna this seems to make the meetings unnecessarily long and wastes valuable time. These cultural differences seem strange to Anna because she is relying on her international bias. cultural relativism. self-reference criterion. self-reference principle. ethical perspectives