Question: Annika is considering three smartphones based on their features and his priorities.Using a multi - attribute model, he evaluates the following attributes, all on the
Annika is considering three smartphones based on their features and his priorities.Using a multiattribute model, he evaluates the following attributes, all on the typical scales that we've used previously:AttributeiPhone SamsungGalaxy SGoogle PixelImportanceCamera QualityBattery LifeOperating SystemPriceWhat would be the best promotional strategy for Samsung to pursue, all else equal, if the company wishes to achieve the largest possible advantage over its competitors? Increase Samsung's rating on Battery Life Increase Samsung's rating on Operating System Increase the importance of Battery Life Increase Samsung's rating on Price Increase the importance of Camera Quality
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