Annual Report Project

Write a report as though you were advising a relatively knowledgeable investor who is considering purchasing stock in your company. Your objective is to inform the investor of those attributes of your company you believe the investor should consider in making an investment decision. Your objective is not to sell the company; so be objective.

The body of the report should contain the following sections:

Summary: Summarize those attributes you believe are most important to a prospective investor. Identify the major strengths and weaknesses.

Company Description: Identify major products and market segments.

Industry Attributes: Briefly describe any attributes of the industry that have a major effect on the performance of your company. For example, what factors affect demand for the companys product?

Profitability. Has the company been profitable over the last 2-3 years? Have profits increased of decreased?

Operating, Investing and Financing Cash Flows: Have operating, investing, and financing cash flows over the last 3 years been positive?

Growth. Is the company growing? Consider changes in total assets, current assets, and long-term assets. What is the dividend payout ratio?

Capital Structure: How is the company financed (debt or equity)? Has this ratio changed much in the last 2-3 years?

Asset Structure: Is the company capital intensive (percent of long-term assets to total assets)? What is the companys profit margin and asset turnover?

Stock Price: What has happened to the companys stock price over the last 2-3 years? What do you think has accounted for the price change?