Another cultural value discussed in Chapter 2 is tradition change In most of the cultures described in this case, it is traditional for furniture to be already assembled upon purchase, and perhaps even delivered a In which of the countries mentioned in the case would the consumers likely have the hardest time dealing with the change of purchasing furniture in a flat packed form that needs assembly b How does IKEA overcome this discomfort

Question: Another cultural value discussed in Chapter 2 is tradition / change . In most of the cultures described in this case, it is traditional for

Another cultural value discussed in Chapter

2

is tradition

/

change

.

In most of the cultures described in this case, it is traditional for furniture to be already assembled upon purchase, and perhaps even delivered.

.

In which of the countries mentioned in the case would the consumers likely have the hardest time dealing with the change of purchasing furniture in a flat

-

packed form that needs assembly?

.

How does IKEA overcome this discomfort?

Another cultural value discussed in Chapter 2 is tradition/change. In most

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