Another important aspect to address in the creative brief is what must be communicated or communication objectives. Of the options below, which was likely something that this commercial was supposed to achieve.

Multiple Choice

persuade consumers to consider another brand of vans

persuade consumers to consider the Toyota Sienna

position the Toyota Sienna as a cool, hip, young car

position the Toyota Sienna as the number $1$ choice of vans for parents

change young people$$s perceptions of the Toyota Sienna