another question will save this response. Question 37 Which of the following is the most likely circumstance for a company to decide to talente a. when the costs of developing and introducing the product are low b. when the product has no substitutes and is new in its category c. when management lacks confidence in the new product d. when the new product requires a major investment e. when management lacks confidence in the marketing strategy A Moving to another question will save this response. DOLL