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BLAKE LOCK AND SECURITY SYSTEMS Paul Blake was sitting back in his chair in his home office trying to understand why the new venture had not made him the rich man he thought he would be. Blake Lock and Security Systems (BLSS) had been establishe about two years ago and offered locksmithing services to residential and commercial customers, as well as aut- mobile owners in the greater Halifax area. These services included lock rekeying, lock and deadbolt installatic and repair, master key systems, emergency residential lockouts, foreign and domestic automobile lockouts, an window security locks. In addition, BLSS was certified by the province to perform alarm installation and offered a full range of alarm products. Financial results have been relatively poor, with losses of $6500 in the first year and a profit of only about $24,827 in year 2. Currently, BLSS' target market is three local communities in the Halifax area with similar 2 demographics (see Table 1). a