swot analysis

BLAKE LOCK AND SECURITY SYSTEMS Ik was sitting back in his chair in his home the trying to understand why the new venture hadrat made him the rich man he thought he would be take lodind Security Systems (LSS) had been established about two years ago and fered fokumaling niet redential and commercialement will puto bles in the war. The model locking lock and dealiai analpas, masteryem, meyed beckouts, foreign and domestiame lackout, window security India In additi. BISS was certified by the proteste perform alarmualition and offered a full range of alur product Financial en ben relatively pro with 6800 in the first year and a pestufen $242 in your currently SS target market is the local communities in the Wales area with a demographic Table BACKGROUND Pilke is the only chief parents who were both entrepreneurs. His parents are owned and lakeed bail inheritance that wily of in financial needs for the rest of his life He was not a great student but humed to get ymmen were usually at college things merce After graduation his father had helped him prajete with a friend who www.decurity and stars are turturing business in the western part of the province. Paul worked in various areas of the busine, Sarning great deal mallika Aher two years there. Til decided that he would prefer to be his own and wing some of his inheritance entered a special program to learn more about the lockmathbines plan was complete the program tentatis con back curly business He fellut with his expert new and in this market tered tremende opportunities. Increased crime and retalhos that required new locks offered many chance to rocceed in this is BEDFORD 16.10 SACKVILLE 55. 1145 SS 12.05 4025 35 TABLE 1 Demographic Profile of Present Market DEMOGRAPHICS DARTMOUTH w totalmerah 200 ber TO Named.com 12.11 Number of the time 1750 cho come $410 Percentagehold Porcent college reduced Perception Porcenten med 547 ter 200 Member of room 59 sobie 14.70 112 573804 100 3 65 0035 75 4290 110 aldal not want to offer installations part of his new winture, because he that they were both nem tall. He show that the many lang computers already in the summit that would berable ferater product and eat much or prices INDUSTRY STRUCTURE COMPETITION The locksmith inddry was dominated by alleators, the majority of which of an inner and tewer than the employees. Only five firmes had five or more employees These businesses when operated out of the home with otron concerted in the rakental market. There were also a large number of contraction contracting businesses that while not per Swing in Bekam doller the same The Halina had soughly 2 lockamith. In the three communiti con which ISS concentrated, there were 10 other locuit PRESENT STRATEGY Excluding alarm. Pulfered at about every locksmith service. His company van wat med to store these peace and any cartoon servicing elit. This company was yun did with a few minut dents, but it well Pas had a cellular phone to reported to comer request. Alle span, how, Thul turned off the system PRESENT STRATEGY Excluding alarm. Paul offered just about every locksmith His company can wawed to store these products and any necessary tools do servicing his dients. This cam van wan 10 years old with a few miner dents, but it ran quite well Paul had a cellular phone to respond to customer requests Alter 5pm, however, Paul turned off the system and didn't take calls. Because he relied on his cell phone to keep in touch with dients during his operating hours, he was able to respond to all request fairly quickly sent he was not in the office. He had tried usingan answering service, but it did not allow him to respond to you, especially if he was at asb that kept him out of the office for a number of her le new that many job requests were emergences and required a quick response During the past year. Paul had decided to advertise and heall maintains all Yellow Pages The Kifi ad seemed to help business and contributed to the politsee Tables 2 and 3 for billing and expenses Paul spent a lot of his time in the attice thinking website, yet to this point nothing had been very successful. His understanding was that many composed a variety of low.cat mar keting efforts, including social media, and word of mouth His ad identified the three communities TABLE 2 BLSS Monthly Billings for Year Two Few March 5200 4200 4777 5.7 6922 May 3595 July August September October November December 260 2007 2.995 519,454 2490 TABLE 3 Year Two Expenses Business penes Seling expenses Memberships chambers of commerce mo Canadian Avocato Look Telephone Office expenses Yellow Pages Ads or promotionale Totales 2620 1.775 4200 2.000 the services her offered and a telephone number. In addition, be included that he was bonded and insured and a member of the Canadian Association of Professional Locks Competites typically stressed products and services, 24-hour emergency service, follow-up guarantee being bonded and insured, and membership in the locksmith association Time wairunning out for Paul, and he was trying to the other businesses that he could startup He would often gestion his decision to enter the death but then be world quickly decide that since he did not really need the montes, it was no big deal. We see point he felt he should try to establish himself so he could settle down to a more mone