Ansoff Matrix Steps: 1. Conduct a risk analysis to gain a better understanding of the dangers associated with each strategy (market development, market penetration, product development, and diversification) Using Apple as the chosen company a. Identify at least 3 threats (events) for each strategy b. Estimate the probability (as a percent) of the event occurring, and then multiply this by the amount it could cost to set things right if it happens. c. Consider whether the risk can be managed by answering the listed questions d. If your answers to 'c' are mostly YES and the risk value is not too high, then your option could be considered.

2. Take into account the stages of the industry life cycle

3. Choose the best strategy

4. Create a summary of your chosen strategy, detailing the what, how, when, where, and why. 5. Briefly explain the second-best strategy, and why it was not chosen instead.

Type Risk Value = Probability of Event x Cost of Event (Human , operational, Description reputational, financial, technical, natural, structural, Probability of event Cost event Risk value etc Products Existing New Threat 1 Manage the risk YES NO Could you avoid the risk? Could share the risk ? Could you control the risk? Existing Market Penetration Product Development Could you take on the risk? Could you prevent the risk? Markets Threat 2 Manage the risk YES NO Could you avoid the risk? Could share the risk ? New Market Development Diversification Could you control the risk? Could you take on the risk? Could you prevent the risk? YES NO Threat 3 Manage the risk Could you avoid the risk? Could share the risk ? Could you control the risk? Could you take on the risk? Could you prevent the risk?Description How When Where Who Why Describe the strategy that you have How is it going to be implemented? Take into account the industry and Does it exist into the company the Justify your decision with professinonal Geographical and/or catchment area chosen to be implemented produce life cycle skills required? facts Strategy