Ansoff Matrix Steps: 1. Conduct a risk analysis to gain a better understanding of the dangers associated with each strategy (market development, market penetration, product development, and diversification)Using Apple as the chosen company a. Identify at least 3 threats (events) for each strategy

b. Estimate the probability (as a percent) of the event occurring, and then multiply this by the amount it could cost to set things right if it happens.

c. Consider whether the risk can be managed by answering the listed questions

Type (Human Risk Value = Probability of Event x Cost of Event Description , operational, reputational, financial, technical, natural, structural, etc Probability of event Cost event Risk value Products Existing New Threat 1 Manage the risk YES NO Could you avoid the risk? Could share the risk ? Could you control the risk? Existing Market Penetration Product Development Could you take on the risk? Could you prevent the risk? Markets Threat 2 Manage the risk YES NO Could you avoid the risk? New Could share the risk ? Market Development Diversification Could you control the risk? Could you take on the risk? Could you prevent the risk? Threat 3 Manage the risk YES NO Could you avoid the risk? Could share the risk ? Could you control the risk? Could you take on the risk? Could you prevent the risk