answer 1 & 2

Before participating in this discussion, please review the Chapter 8 course materials - watch the 5-minute Chapter 8 video on "Brownstein Company" and complete the Chapter 8 mini- simulation concerning the "Swordfish" cellphone brand. The video and simulation are located in MyMarketingLab. Discussion Questions: 1). As the chapter indicates, consumer's attitudes are formed in several ways. Identify three components of consumer attitudes and give brief examples. The textbook indicates that consumers value cognitive consistency (p. 280), but unfortunately, consumers sometimes experience cognitive dissonance based on experience their experiences or contradictory information. (The Brownstein Company video highlights this problem). Identify two ways by which marketers might reduce cognitive dissonance among consumers. How can marketers use interactive approaches such as those indicated in the Updated Communications Model (see Fig. 8.4, p. 295) to enhance positive attitudes among consumers? 2.) In the mini-simulation, the Swordfish brand is experiencing some problems in the marketplace. Based on the simulation, can you identify two approaches which can improve consumers' attitudes toward the brand? Why would these methods be effective? Previous Next 15 20 Dashboard Calendar To Do Notifications Inbox Discussion Questions: 1). As the chapter indicates, consumer's attitudes are formed in several ways. Identify three components of consumer attitudes and give brief examples. The textbook indicates that consumers value cognitive consistency (p. 280), but unfortunately, consumers sometimes experience cognitive dissonance based on experience their experiences or contradictory information. (The Brownstein Company video highlights this problem). Identify two ways by which marketers might reduce cognitive dissonance among consumers. How can marketers use interactive approaches such as those indicated in the Updated Communications Model (see Fig. 8.4, p. 295) to enhance positive attitudes among consumers? 2.) In the mini-simulation, the Swordfish brand is experiencing some problems in the marketplace. Based on the simulation, can you identify two approaches which can improve consumers' attitudes toward the brand? Why would these methods be effective? Before participating in this discussion, please review the Chapter 8 course materials - watch the 5-minute Chapter 8 video on "Brownstein Company" and complete the Chapter 8 mini- simulation concerning the "Swordfish" cellphone brand. The video and simulation are located in MyMarketingLab. Discussion Questions: 1). As the chapter indicates, consumer's attitudes are formed in several ways. Identify three components of consumer attitudes and give brief examples. The textbook indicates that consumers value cognitive consistency (p. 280), but unfortunately, consumers sometimes experience cognitive dissonance based on experience their experiences or contradictory information. (The Brownstein Company video highlights this problem). Identify two ways by which marketers might reduce cognitive dissonance among consumers. How can marketers use interactive approaches such as those indicated in the Updated Communications Model (see Fig. 8.4, p. 295) to enhance positive attitudes among consumers? 2.) In the mini-simulation, the Swordfish brand is experiencing some problems in the marketplace. Based on the simulation, can you identify two approaches which can improve consumers' attitudes toward the brand? Why would these methods be effective? Previous Next 15 20 Dashboard Calendar To Do Notifications Inbox Discussion Questions: 1). As the chapter indicates, consumer's attitudes are formed in several ways. Identify three components of consumer attitudes and give brief examples. The textbook indicates that consumers value cognitive consistency (p. 280), but unfortunately, consumers sometimes experience cognitive dissonance based on experience their experiences or contradictory information. (The Brownstein Company video highlights this problem). Identify two ways by which marketers might reduce cognitive dissonance among consumers. How can marketers use interactive approaches such as those indicated in the Updated Communications Model (see Fig. 8.4, p. 295) to enhance positive attitudes among consumers? 2.) In the mini-simulation, the Swordfish brand is experiencing some problems in the marketplace. Based on the simulation, can you identify two approaches which can improve consumers' attitudes toward the brand? Why would these methods be effective